Convicts on the run

I stumbled across this bunch of criminals on the net because they used my name while talking about their record attempt in the recent London Marathon.
They succeeded in establishing the Guinness record for the ‘Most Linked Runners to Complete a Marathon’ and are using the exposure to raise money for charity.
Calling me a "Great British hero" alongside Sir Ranulph Fiennes and Elen MacArthur was tongue-in-cheek but I have broad shoulders (and a famously strong tongue in my cheek). Besides it caught my attention and hopefully it will catch yours and you'll go along and leave a donation.
Congratulations to 17 new Great British heroes!